We hold positions in pet businesses and brands spanning every area of the pet care sector internationally.

Our portfolio is confidential, as you would expect, however for our partners we do arrange synergy meetings between our group businesses.

For example, if we have a position in a pet retail outlet and a new investment in a great pet product company, we work to give those two organisations an introduction.

We do NOT force any relationships on any of our partners, we simply use our contact network to enable our group partners to leverage each other’s assets.

If you would like one of Pet Care Media’s capital partners to examine the investment potential of your business, please contact us.

Access to literally millions of pet owners and prospective pet owners at the click of a mouse compels us to invest heavily in digital media.

Our portfolio of digital media brands is available upon request to potential partners.

Contact Us.

The PetBirthdays shopping experience is unique in that it brings together massive inventory and local convenience and warmth.

Our trained pet care advisors are genuine pet experts and are not on commission to push any particular product line or pursue whichever products have the highest profit margins. Instead, they are trained to offer the best, most suitable products for the individual needs of each customer.

PetBirthdays enables pet owners to pop in to the store for well presented, sensible pet advice without being pressured, over charged or put off by a dark, smelly shop stacked to the rafters with a mountain of products that have to be waded through.

The best way to describe the PetBirthdays shopping experience is like visiting a good friend for a relaxed conversation with a genuinely knowledgeable, helpful pet advisor.

Our stores combine the very best elements of online shopping (we carry an inventory of thousands of products and we can advise on each of them) but with a unique, personal twist.

PetBirthdays is a wholly owned subsidiary of Pet Care Media Ltd.

The Natural Pet Care co is a wholly owned subsidiary of Pet Care Media Ltd.

Why is the pet industry booming?

The pet industry is often described as a ‘niche’ market or a cottage industry. This is a rather outdated, antiquated antiquated view of a sector that touches 1 in 2 people in the UK.

Yes, 1 in 2 people in the United Kingdom own a pet. Far from a niche, that’s a mass market.

According to PFMA figures, there are 23 million pets in the UK and the breakdown in pet ownership looks like this:

• Dog: 23% (6.0 million households)
• Cat: 20% (5.2 million households)
• Rabbits: 2.8% (0.7 million households)

With dogs and cats alone, that’s 11.2 million homes that are actively involved in the purchase of pet goods every single day.

The breakdown of pet type is as follows:

• 8.0 million dogs
• 8.0 million cats
• 2.3 million small animals
• Around 1.0 million rabbits
• 0.5 million guinea pigs
• 1.6 million birds
• 2.7 million others (inc exotic pets, horses and insects)

Pet ownership is a daily commitment in financial and emotional terms, an every day expense, very much a necessity purchase. And it is for this reason that the pet industry will not only continue its upward trend, it will also present enormous growth opportunities for the businesses who manage to get it right with pet owners.

If we put pet ownership and the associated costs of pet ownership in to perspective, we can see just why it is thriving.

A pet owner is compelled to feed their animal every day (or in the case of some exotic pets, every week). The pet food market has expanded to such a size that pet owners are positively spoiled for choice when it comes to selecting the brands and products they wish their pets to dine on.

The average pet owner will make discretionary purchase decisions on any number of items from the more ‘glamourous’ market sectors. They will cut back on music, they will downgrade the brand of wine, they will swap to own-brand food for themselves much quicker than they would ever downgrade the products or care afforded to their pets. It is an emotional tie and an every day purchase.

Pet owning consumers are becoming increasingly savvy shoppers. They care as much about the health, diet and well-being of their pets as they do about themselves, in some cases more so!

Lifestyle pet products are increasingly popular.

Protecting the health of pets is a growing prioritiy for UK pet owners, a fact born out by the year on year rise in pet insurance take up.

The UK pet industry is worth a shade under £2bn. But that figure continues to rise and industry analysists predict further long term growth in this market space.

£1.03bn of the pet industry’s market value comes from the sale of feed. This is a sector that expands in terms of the diverse range of products on offer almost quarterly. The largest growth predicted in this space is in all natural, holisitic/organic type pet food products.

The funding will be topped up with a second round of finance in late 2010.

About PET CARE MEDIA LTD (PCM)

Pet Care Media Ltd is a privately held specialist investment and consultancy boutique for the global pet industry. The company owns and operates a portfolio of brands targeted at the high growth pet retail and pet care services sector.

The firm’s range of services includes pet product marketing, targeted customer acquisition, online media strategy and performance based sales.

Photo: http://www.petcaremedia.com/images/petcaremedia-icon.gif

Source: PET CARE MEDIA LTD

CONTACT: Penny Rolfes, +44 845 163123 8,
admin@petcaremedia.com

Web Site: http://www.petcaremedia.com